Why We Started Prime Stag
Prime Stag started because two former health journalists kept noticing the same pattern: articles aimed at men over 30 either oversold a simple fix or buried anything useful under so much jargon that nobody finished reading. Neither of us could find a publication in this space that read like it respected the reader's time and intelligence, so we decided to build one.
The editorial process here is deliberately slower than most: every article goes through a dedicated fact-check pass before a second editor reviews it for tone and accuracy, and we keep a running log of corrections rather than quietly editing mistakes out of sight. Writers work directly with named sources, whether that's a public dataset or an on-record interview, and nothing runs without a traceable origin.
We don't sell anything, and we don't take payment to feature a brand, product or clinic in an article. The site runs on a mix of reader support and separately managed advertising, with a clear line between the two, so the only incentive on the editorial side is getting the piece right and being straightforward about it when we don't.
We don't publish anything we wouldn't want a reader's GP to double check; if a claim can't be traced to a solid source, it doesn't run.
Malcolm ReidHead of Editorial Standards
Priya AnandFact-Check and Sourcing LeadEditorial Independence
We don't accept payment to rank, feature or soften coverage of any brand, product or clinic. If a topic doesn't hold up under scrutiny, we say so.
Named Accountability
Every article carries a real byline and, where relevant, the name of the professional interviewed. Nobody hides behind 'our team' here.
Plain Language
We write the way a good GP explains something at an appointment, not the way a press release does. If a sentence needs a dictionary, we rewrite it.